“SEO is the art of making your website more understandable to search engines and more valuable to users.”
What is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. By enhancing both the quality and quantity of website traffic, SEO practices make a website more understandable to search engines and more valuable to users.
What is Django?
Django is a Python-based free and open-source web framework that follows the model–template–views architectural pattern. More about Django here.
How to improve SEO on Django?
- A logical structure between pages
- A good sitemap
– You can check the sitemap itself to make sure that its including all the pages and they’re in a logical structure. - Make sure the sitemap is submitted to Google.
You can do this in google search console. - Ensure the page is properly structured
– With headers, tags, and images, and names on these images should match the SEO of the page. - Adding Meta Tags
– This is important to have proper meta tags, for social and google. Social sharing is also a signal that google picks up on. - Manage Redirects
– Make sure any pages are properly redirected so people don’t get 404 errors, and the links are properly carried through to a live page. - Ensure good page load speed – This is one of the most important. You can check key metrics to see how fast it loads. This is important for google to ensure a good user experience.
- Avoid Duplicate Content. – Don’t copy text from other websites.- It is much better if each page is unique on your website. So if you have multiple content on different pages with the same content then make them unique or don’t index copies.
- Make sure its a great user experience – Just think as a person and think about how good this page is and how it can be improved. – Making people stay on the page longer is going to improve the SEO
- Track it – Make sure to track the SEO of your page over time. You can make tweeks on some pages and monitor what impact that has,
Some tools:
– Lighthouse
– Page speed check
Some more articles:
– https://medium.com/@bedjango/4-seo-tips-to-position-your-website-using-django-96999d373222
– Quora about SEO on Django https://www.quora.com/What-are-some-SEO-tips-for-Django
