Empowered
https://www.amazon.com/dp/B08MV6VRGY?plink=QmIgh4IynUcfvfzO&ref_=adblp13nvvxx_0_5_ti
Problems:
- Tech is often separated from customers. It’s important that everyone communicates with customers.
- Rarely have an inspiring, compelling vision.
- Goals are not properly managed
Leadership is about recognising that there is greatness in everyone, and your job is to create an environment where that greatness can emerge.
The difference between most companies and the best companies is that in most companies, technology exists to serve the business. But in strong product companies, technology is not an expense, it is the business. Technology enables and powers the products and services we provide to our customers. Technology allows us to solve problems for our customers in ways that are just now possible.
Technology is the most important part of the company
In strong product companies, the purpose of the product team is to serve customers by creating products customers love, yet work for the business.
Our customers and stakeholders aren’t able to tell us what to build. Because they don’t know the technology and what’s possible.
The product vision is the most important tool to tie everything together (and especially for recruiting).
Product Evangelism
“We need teams of missionaries, not teams of mercenaries”
John Doeer Venture Capitalist
If we want teams of missionaries, it’s essential that every person in the organisation understands and is convinced – they need to be true believers.
This requires a weekly crusade of evangelizing – in recruiting, on boarding, etc.
It’s never done, it’s ongoing.
