How do you measure the quality of a diamond? There are 4 factors as shown below.
These same factors can be applied to communication, written or spoken:
- Clarity = clarity – how clear and concise it is – does it have any inclusions or distractions? or is it a “flawless” argument
- Cut = structure / form – do you have all that is necessary and no extra? so the communication is perfectly formed
- Color = how engaging the communication is? how much emotional connection and vibrancy does the communication have
- Carot = weight / strength / power. Does it pack a punch? Is it powerful and does it win the argument or deliver the message?
