It can be said that it is easy to make the first sale, everyone wants to try something new, but its hard to get the repeat order. That’s based on meeting and exceeding expectations. To build a good long term business its necessary to satisfy customers so they repeatedly order. The majority of the effort and cost should therefore be on making sure they are satisfied, rather than on sales and marketing. Only after you have mastered that and have low churn, should you focus your efforts on sales and marketing.
How do you ensure they are satisfied?
1) Understand what they want
2) Set expectations about what you are going to deliver
3) Meet that expectations and satisfy that need
4) Start the cycle again.
It is a good idea when starting a new client to have smaller loops and faster loops, so that both sides can feel comfortable. Then it can move onto a more regular occurance, say, monthly or weekly.
It’s just important that they know that what they are going to get from you and that you will deliver on that. This is important for them to trust in order to get repeat business.
This is all simple but it’s a good idea to think about when designing onboarding and communication and workflow with clients.
Here is a random image I found on the internet.
I think the ideal one should be a circle. O. Which then gets bigger and bigger over time as you work and both grow together.
