In the 50th Law of Power and 50cent books the main principle behind the book is how 50 cent is fearless and he takes the action when he is fearless.
It’s important because many people are working super hard building businesses, but they are not doing the right things. They don’t fully understand the principles behind the businesses they are building. They are wasting their time.
Some people are building businesses and doing the right things, and it’s growing exponentially and almost effortlessly. They understand the core underlying principles of building a business.