How to grow social media platforms?

Key Principles for all platforms:

• GIVE CONTENT – Create high quality content consistently
• Learn from people who are successful on that platform
• Find a niche – and topic to focus on
• Don’t try to do everything – focus on 1-2 platforms that have bigger opportunities, then try to automate the content creation and build out a team to expand and improve it as it becomes more profitable.
• Experiment

Xiaohongshu

• Creating quality videos consistently in Chinese (daily)

Youtube:

• Creating quality videos consistently (daily if possible)

Podcast:

• Regular podcasts about 2030 school on specific topics

Blog:

• Articles like this when trying to work things out

Linkedin:

• Posting articles / personal images / work related things.

NOT TRYING TO GROW

I think these two platforms are much more challenging to grow now compared to the above, and can just repost content from above.

Instagram

Twitter:

1. Tweet frequently.
2. Post visual content.
3. Utilize hashtags.
4. Become part of a Twitter community.
5. Engage with replies, Retweets and tags.
6. Publish (and comment on) Twitter threads.
7. Create an inviting profile.
8. Participate in Twitter chats.

A good article here: https://www.cloohawk.com/blog/5-super-useful-tips-build-10000-twitter-followers