What’s in the box? Nobody knows, and thats the magic of it – the Aha moment.
A Chinese mystery toymaker has seen his wealth surge after his company was floated on the stock market on Friday.
Pop Mart, founded by Wang Ning, has grown rapidly to become a company worth around $7bn (£5.3bn).
The firm sells collectible figures for about $8 each in packaging that doesn’t allow buyers to see what’s inside.
Mr Wang owns around 50% of Pop Mart following the stock market launch in Hong Kong on Friday, and now has a net worth of $3.2bn, according to Forbes.
https://jingculturecommerce.com/pop-mart-genz-millennials-china-wenchuang-art-toys/
The Aha moment
I went to check out a store in Beijing, curious as to why the store is so busy. It’s just toys, what’s so amazing about it?
We needed an iphone USB phone charger anyway, so thought we would go for a harry potter phone charger. You can see all the potential characters on the back. How can we get “Harry Potter?” I asked the attendant. She laughed and said that its luck!
I hope its not Remus Lupin, I said, one of the potential characters I didn’t know who looked rather boring.
We ordered it and, it’s kind of exciting, opening the box to discover what you’ve got, it’s like opening a Christmas present when you don’t know what you are going to get.
It was Remus Lepin. I didn’t know who he was. Disappointing but also kind of fun. It’s something new.
That’s the magic of it – the aha moment.
Should we get another one? It was tempting. I’m an adult but I did find it quite cool. I didn’t know most of the brands in there, I can imagine how cool it would have been as a kid.
I used to buy pogs or football stickers, and it was the same. Random luck, and you’d need to swap the extras with friends. It was fun.
It’s a great way to connect with the story too.
Another benefit is that it make logistics a whole lot easier too. No need to manage so many different characters and try to predict which ones people will buy and have excess stock.
Every great product has an aha moment
an Aha moment is the exact point in time when a user understands the value they get from a product or service. This means they understand the value the product will provide to them as a customer and then in turn usually results in a commitment from them to said product.
When you have a haircut, your aha moment is after you’ve had your hair cut and you feel fresh, new, sharp.
When you apply to a university on China Admissions, your aha moment is when you’ve got accepted. When you receive the admissions letter.
How can we identify and focus on that aha moment
Great user experiences don’t happen by accident or luck. You need to build it in to the whole experience and product. Identifying it, (for China Admissions there are a few potential aha moments, but clearly getting the admissions letter is the most important), so how can we guide the user through that process.
