How to do SEO? Guide

Important Resources:

• Weekly Metrics – track it each week using Google Analytics – make your own report and put it in a spreadsheet to focus on what you are tracking yourself – organic traffic, and the page, and the conversions on that page.
• Keyword Research – which ones to target? Using google adwords, and by searching google yourself
• Google search console –
• Searching Google – this is really important to be constantly searching google to see how it is going, check competition, and get ideas to improve it.
• Recommend resources – following Neil Patel / Marketing School podcast is great

Research is really important
Then you want to make a content plan
Then you want to be constantly reviewing it and tracking it over time.
Have different ideas and theories about how things can be improved, then test them out. A lot of this is learnt from experience and trying different things

For SEO, actually the most important thing is to write a quality article that people will like to read. Google will track how long people will spend on the page, and their engagement, and if they click on it after google and come back to google to keep searching or not, and a load of stuff like that. So the number one thing is the user experience. Its not really a good idea to try to do any tricks or anything – google is pretty good at detecting it.

Apart from that it’s important to have a good brief title, logical headers, and the SEO title, and description should be engaging to encourage clicks. Most of it is common sense – just think about what the target user would like to read and what you would like to read, and be more likely to click.

Theres a lot of rubbish on the internet so I’ve found that mentioning more specific things can be an advantage eg.,
8 Reasons Why
Mentioning the specific details
and is there any other ways we can indicate we are not like the other website? Being authentic is also important

We can track the results in google and come back later to see how it is doing compared to other pages, and what ideas can we learn from other pages that are doing better. Also remember that an article is never final, revisiting it in another 3-6 months is great to add parts or edit. Google will always pick up on that and see that its more updated